Gabbi

In this episode, cancer survivor Kaitlin Christine, the CEO and founder of Gabbi, shares her vision to make all late stage breast cancer obsolete by ensuring all women know their risks and have access to early detection. Gabbi offers women a breast cancer risk assessment along with a Care Concierge team that guides members through the complex healthcare system.

We discuss:

• How their mobile risk assessment helps individuals understand their risk level and guides personalized care plans

• How the company has pivoted from selling to employers to D2C to better serve patients

• The process of becoming in-network

• Ideas for acquiring customers in creative ways and through partnerships

• Setting up a management services organization (MSO), and when that should happen

Meet the founder

Kaitlin Christine is a breast cancer survivor and ovarian cancer previvor who has made it her life's work to empower women to understand their bodies and advocate for themselves. She is the CEO & Founder at Gabbi, Inc. where she and the Gabbi team are on a mission to decrease delayed diagnosis.

Kaitlin has spent over 9 years in women’s health- working for leading nonprofits and as a sought after national speaker. She was the youngest hire for the world’s leading genetic testing company, Myriad Genetics where she worked in business development. She then was employee number 2 at an ecommerce marketing company, helped them grow to 20 employees, 10x revenue, and to acquisition. Selected as Oregon’s Entrepreneur of the Year 2021, Inc Top 200 Female Founders 2023, and Top 50 Digital Health Disruptor 2023.